Sift Media operates at the intersection of mobile and big data. We sift through more than 1 trillion mobile ad requests each month which are auctioned on the
RTB exchanges from more than 2 billion smartphone users globally.
Sift Media’s platform is built for this massive scale.

Sift Media’s platform processes over 600k bid requests per second from our 12 RTB exchange partners across 100 countries. We cross reference and enhance each ad request with Sift Media’s user profile data store, which currently contains more than 2.9 billion profiles and is expanding rapidly. From there, we run through our decisioning algorithms to select the best campaign to deliver to that user. We do all of this in under 120 ms, with a less than 0.1% timeout rate. All impression, click, install, and post-install data is then used to improve our decisioning algorithms in near real-time, so we are always able to make the best decisions for advertisers, while delivering a great user experience for our viewers.

12 RTB Exchanges

600k bid requests per second

400k Android & iOS apps

60B+ mobile ads delivered to date

25k mobile websites

100 countries globally

3 global datacenters: US East, Singapore, Beijing

 

As mobile advertising budgets for app install ads scale into the billions of dollars, fraud becomes an increasingly complex and sophisticated issue. Business Insider recently reported that fraud could cost app marketers up to $350 million. 

Sift Media’s platform uses advanced machine-learning algorithms to automatically optimize campaign performance for conversion rate and click-to-install time, as well as offers full support for whitelisting and blacklisting of specific app bundles. Sift Media’s platform monitors conversion rates in realtime for each campaign and algorithm, automatically optimizing campaigns across inventory sources to improve conversion rate. In addition, Sift Media’s platform monitors the click-to-install time distribution in realtime for each campaign and algorithm, automatically optimizing campaigns to pause ad spend on inventory where the CTI time distribution is not normal. For example, no installs should come in less than 10 seconds from the click, and the majority of installs should come in within 24 hours. Since Sift Media’s platform runs ads across 400k mobile apps and 25k mobile websites, we also offer full support for whitelisting and blacklisting specific app bundles and domains to help optimize campaign performance for our advertisers.

Normal click-to-install time distribution

Normal click-to-install time distribution

At Sift Media, we are on a mission to collect the app data for every smartphone user.

With more than 2.9 billion unique profiles of smartphone users around the world and data on billions of installed apps, we focus on analyzing the connections and links between apps - something that we call the App Graph. We leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hyper-target
app install ads for our clients.

Sift Media’s App Graph: 2.9 billion user profiles and billions of installed apps

Sift Media’s App Graph: 2.9 billion user profiles and billions of installed apps