Sift operates at the intersection of mobile and big data. We sift through more than 1 trillion mobile ad requests each month which are auctioned on the RTB exchanges from more than 3 billion smartphone users globally. Sift’s platform is built for this massive scale.

Sift’s platform processes over 600k bid requests per second from our 15 RTB exchange partners across 100 countries. We cross reference and enhance each ad request with Sift’s user profile data store, which currently contains billions of profiles and is expanding rapidly. From there, we run through our decisioning algorithms to select the best campaign to deliver to that user. We do all of this in under 120 ms, with a less than 0.1% timeout rate. All impression, click, install, and post-install data is then used to improve our decisioning algorithms in near real time, so we are always able to make the best decisions for advertisers, while delivering a great user experience for our viewers.

3 global datacenters: US East, Germany & Singapore

As mobile advertising budgets for app install ads scale into the billions of dollars, fraud becomes an increasingly complex and sophisticated issue. Appsflyer estimated that fraud cost app marketers $2.3 billion in the first half of 2019. 

Sift’s platform uses advanced machine-learning algorithms to automatically optimize campaign performance for conversion rate and click to install time. Sift’s platform monitors conversion rates in real time for each campaign and algorithm, automatically optimizing campaigns across inventory sources to improve conversion rate. In addition, Sift’s platform monitors the click to install time distribution in real time for each campaign and algorithm, automatically optimizing campaigns to pause ad spend on inventory where the CTIT distribution is abnormal. For example, no installs should come in less than 10 seconds from the click, and the vast majority of installs should come in within 24 hours. Since Sift’s platform runs ads across 400k mobile apps and 25k mobile websites, we also offer full support for including and excluding specific app bundles and domains to help optimize campaign performance for our advertisers. Sift’s platform also optimizes campaigns for post-install engagement and automatically blocks traffic sources with high rates of rejected postbacks from mobile measurement partners (MMPs). In addition, Sift’s platform supports click signing in collaboration with MMPs to secure tracking URLs to prevent URL editing and invalidate duplicate clicks.

At Sift, we are on a mission to collect the app data for every smartphone user.

With billions of unique profiles of smartphone users around the world and data on billions of installed apps, we focus on analyzing the connections and links between apps - something that we call the App Graph. We leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hyper-target app install ads for our clients.