Sift's Privacy Policy

Last Revised: March 2017



Sift Media, Inc. (“we,” “us,” “our” or “Sift”) is a mobile advertising company that provides a platform to deliver more targeted advertising to consumers. Our technology enables our partners to show mobile application users more relevant advertising that is based on users’ interests and behaviors. In order to provide these services, we collect and use certain information about user activity and preferences.

Sift recognizes the importance of consumer privacy and we take this issue very seriously. To this end, we have designed the Sift Privacy Policy (this “Privacy Policy”) in a format that is easy to navigate and read so that you can clearly understand our privacy practices. We are committed to treating your personal information with care and respect.

We know that your privacy is important to you, and we take our responsibility to safeguard your information very seriously. If you are a customer of Sift, these terms apply to your use of the Sift Services. If you are a consumer, these terms will help you understand how Sift may collect certain information about your use of mobile applications. Please read this Privacy Policy carefully.

This Privacy Policy may change from time to time and your continued use of the Services constitutes acceptance of such changes, so please check this area periodically for updates.



Sift collects anonymous data about mobile devices and applications on behalf of our customers in order to allow advertisers, publishers, and service providers to deliver advertisements, products, and services that are relevant and meaningful to their end users. We do not collect any Personally Identifiable Information from end users, only interest and behavioral data tied to anonymous, resettable, and opt-out-enabled device advertising identifiers. We support and adhere to all applicable industry self-regulatory programs, principles, and guidance published by the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and the Interactive Advertising Bureau (IAB). We also adhere to the U.S.-EU Safe Harbor Privacy Principles. To learn more about each of these organizations, please click the links below:




U.S.-EU Safe Harbor Program:

In accordance with these regulatory guidelines, Sift offers choice to end users through opt-out mechanisms enabled directly on a user’s device settings and via the Sift opt-out page:



The following is a non-exhaustive list of definitions of words and phrases found in this document:

"Analytics Services" refers to usage of data visualization and analysis tools and reports made available to Customers through a secure user interface or via authorized distributed reports characterizing and containing aggregated User Data.

"Customer" refers to app owners, developers, marketers, or agencies making use of Sift Services, or having signed up for Sift Services via our Site

"Customer Data" refers to any data collected during registration as a Sift Customer or provided by Sift Customers through the use of Sift Services. This may include Personally Identifiable Information such as name, mailing address, email address, phone number, and payment information

"Personally Identifiable Information” is information about a specific individual including name, address, telephone number, and email address-- when used to identify a particular individual.

"End Users" refers to users of mobile applications

"Sift" refers to Sift Media, Inc.

"Services" refers to either Analytics Services or Targeted Advertising Services, or both

"Site" refers to our website,

"Targeted Advertising Services" refers to the use of collected and aggregated User Data to deliver targeted and relevant advertisements

"User Data" refers to non-personally identifiable characteristics and behaviors of End Users


Identifying Information

We do not collect any Personally Identifiable Information from End Users.

If you are a Customer with an account, we collect certain personal information from you when you sign up for our Services that can be used to identify you, such as your name, e-mail address, mailing address, phone number, and payment information.


Non-Identifying Information

If you are an End User, Sift may collect non-identifying information about your device through your interaction with certain mobile apps and advertisements, including device attributes such as: operating system, hardware version, device settings, IP address, time zone, device carrier, applications installed on the device, and device advertising identifiers. We may also collect certain demographic information (such as age, gender, territory) and information about End User behavior when using a Customer’s mobile application. If you have enabled location tracking in your application, we may receive certain location information about your device. We do not collect any Personally Identifiable Information (name, address, email address, etc.) about you. If you wish to opt-out of the collection of any non-identifying information about you by the Sift Services, please visit the Sift Opt-out page here:

Whenever you visit our Site, we may collect non-identifying information from you, such as your IP address, referring URL, browser, operating system, cookie information, and Internet Service Provider. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, this information alone cannot usually be used to identify you.

If you are a Customer who uses the Services in connection with your mobile applications, we collect certain usage data about the operation of your applications, the mobile devices that run your applications, and user interactions with your applications and certain other applications on the device. We do not collect information that can be used to identify an individual, except on an anonymous basis.


Use of Your Information

We may use the information we collect to enhance or improve user experience, our Site, or our Services.

We may use Customer Data to:

  • Process transactions between Customers and Sift
  • Send e-mails about our Site or Services or respond to Customer inquiries
  • Send e-mails and updates about Sift, including newsletters and notifications

We may use User Data to:

  • Perform Analytics Services on behalf of Customers
  • Perform Targeted Advertising Services on behalf of Customers
  • Create, analyze, market, distribute to third parties, and make available for sale aggregated and anonymous targeting segments for digital advertising purposes
  • Perform any other function that we believe in good faith is necessary to protect the security or proper functioning of our Site or Service



Customers are responsible for providing End Users with notice and obtaining all applicable End User consents to Sift’s collection and use of User Data


Consumer Opt-out

Consumers and End Users who do not want the Sift Services to collect any non-identifying information about them may opt-out of such collection by visiting the Sift Opt-out ( and following the opt-out instructions.


Cookies & Anonymous Identifiers

We use cookies on our Site. "Cookies" are small pieces of information or files that a website puts on your computer which allow Sift to collect information about your navigation of the Site and ease such navigation. Please note that we may also use third party cookies on our Site, which may result in third parties being able to collect information about you after you have left our Site.

You consent to our use of cookies in relation to your computer system. You may be able to change your browser settings to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser's "Help" files to learn more about handling cookies on your browser.

If you are an End User, we collect and use anonymous device advertising identifiers (random strings of characters that are akin to cookies) to identify your device (but not you individually). If you wish to limit the use of anonymous advertising identifiers on your device, please see the settings page on your device, or visit the Sift Opt-out page here:


Third Party Access to Your Information

We use third party individuals and organizations to assist us in providing Services, including contractors, web hosts, advertising platform and services providers, and others.

Throughout the course of our provision of our Services, we may delegate our authority to collect, access, use, and disseminate non-identifying information to such third parties. You agree that we may provide your information to third parties that we hire, contract, or otherwise retain the services of for the purpose of operating, maintaining, repairing, or otherwise improving or preserving the Services. We may also share information in the form of aggregated, anonymous interest-based targeting segments with third party advertising platforms and networks, to enable targeted advertising services on your applications. You agree not to hold us liable for the actions of any of these third parties, even if we would normally be held vicariously liable for their actions, and that you must take legal action against them directly should they commit any tort or other actionable wrong against you.

We may disclose your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

We may share aggregated information publicly and with our partners. For example, we may share information publicly to show trends about the general use of our services. This information cannot be used to identify individuals.


Release of Your Information for Legal Purposes

At times it may become necessary, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is necessary to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.


Data Retention

Sift will retain User Data we collect and process on behalf of our customers for as long as needed to provide Services to our customers. Sift will retain and use certain customer data and User Data as necessary to comply with our legal obligations and enforce agreements.


Commercial and Non-Commercial Communications

We may use the contact information you provide to us to contact you about the Site, Services or any third party products and services you might find interesting. By providing your contact information to us, you waive all rights to file complaints concerning unsolicited email from Sift. However, you may unsubscribe from certain communications by notifying Sift that you no longer wish to receive solicitations or information and we will endeavor to remove you from the database.


Security Measures

We take certain measures to enhance the security of our Site and Services, including using SSL Certificates and Vulnerability Scanning. However, we make no representations as to the security or privacy of your information. It is in our interest to keep our website secure, but we recommend that you use anti-virus software, firewalls, and other precautions to protect yourself from security threats.


Your California Privacy Rights

Sift permits residents of California to use its Services. Therefore, it is the intent of Sift to comply with the California Business and Professions Code §§ 22575-22579. If you are a California resident you may request certain information regarding our disclosure of personal information to any third parties for their direct marketing purposes. Various provisions throughout this Privacy Policy address requirements of the Californian privacy statutes. In summary, you must presume that we collect electronic information from all visitors. You may contact us at with any questions. If you have a complaint regarding our site and you are a California resident, you may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.



Individuals under 18 years of age are not allowed to use our Services. If you become aware of a user who is under the required age to use our Services, please notify us immediately at and provide us with full details as to why you believe they are below that age and we will address the issue. If you are a user who is reported in this manner, we may require you to provide suitable proof of age, such as a copy of government identification, in order to continue using our Site and/or Services.


International Transfer

Your information may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, Sift transfers Personal Information to the United States and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.


Third Party Websites

Sift may post links to third party websites on its Site. These third party websites are not screened for privacy or security issues by Sift, and you release us from any liability for the conduct of these third party websites.

Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Services or Site. Sift bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.


Contact Us

If you have questions, complaints, or would like to report a potential privacy violation in relation to Sift's services, please contact us:

Sift's corporate headquarters are located at:

201 West Main Street, Suite 300, PMB 312, Durham, NC 27701